Rouxbe is breaking ground in a number of areas:

1. We employ Internet-friendly production techniques to capture content that is 20 to 30% more efficient for online delivery than traditionally captured broadcast cooking content.

2. Rouxbe has developed a unique step-by-step interactive player with Drill-down capability (patent pending).

3. We have uncovered a breakthrough online engagement model that provides companies trying to reach food lovers with a brand-exclusive, one-on-one interaction that breaks through the online ad noise and drives conversion.

Rouxbe is compelling because:

1. 1/3 of the total active Internet population now goes to food sites to search for recipes.

2. We intersect three of the hottest investment verticals: online video, self-publishing, and online advertising.

3. Our engagement model does not require scale to monetize.

4. Our content is instantly scalable in any language and will never date, as we shoot only the chef’s hands and the food (clothing, hairstyles, cabinetry, etc. all date).

5. We respect and believe the user and user-experience is KING.

6. We are clearly focused on one thing: helping people cook better. Nothing will compromise this.

To discuss specific investment opportunities with Rouxbe, please contact us here or call our CEO directly at 604.677.6000.

“The Social Discovery phenomenon has one core requirement – subject matter compelling enough to steal the community (from other media). As communities go, the “foodie” space is one of the biggest and most lucrative, but competitors are well entrenched and offerings are plentiful. It’s against this backdrop that Rouxbe has invented a “break-free” business model with a whole new genre that’s so compelling you just can’t let go. It would be easy to think that the secret lies in the magical images and user experience, but in reality it runs a lot deeper than that. By investing the time and effort to develop unique new production techniques as well as unique new content delivery tools, Rouxbe has created a platform of intellectual property that they can leverage into a powerful brand for enthusiasts and the companies who sell to them.”